Digital Healthcare Innovators Developing New Models of Care

The line between self-diagnosis and in-person doctor diagnosis is getting very blurry in today’s digital market. There are some medical symptoms that require a trip to the doctor such as an accurate diagnosis of a concussion or an unfamiliar mole. However, there are some cases where a trip to the doctor can be easily replaced with the download of an app or online messaging with a doctor.


Many consumers prefer to manage their health digitally and investing in apps and start-ups to fill that demand will prove highly beneficial to investors. In 2014, investment in digital health startups was well over $2 billion. According to StartUp Health's 2015 midyear report, more than 7,500 startups have been developing solutions in digital health around the world.


CVS Health recently opened up its Digital Innovation Lab, a place where innovators and entrepreneurs can test new products and develop new ideas with each other. One project developed from CVS' lab is the connected otoscope, which allows individuals to use their phone as a remote diagnostic device on the ear canal and even send images to doctors for quick diagnosis. The digital health care industry is still extremely competitive and complex. However as the demand for health care continues to rise, it is good that more entrepreneurs and innovators are becoming forward-thinking and developing new models of care.


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Alison Killian is a recent graduate of Grove City College who majored in Business Management and minored in Biology Studies. She is a contributor to Medical Groups and passionate about all facets of healthcare. She plans on continuing work in the healthcare field especially in management. She is very interested in healthcare innovation and finding ways to improve the current system. She hopes to go back to school in a few years to earn a degree in medicine.