A recent article from LinkedIn discusses the various way physicians receive their news.
According to a study, “61% of all US physicians are accessing clinical news on a daily basis – 1/3 of those daily users are accessing several times a day.”
Most physicians are accessing this news via tablet. Additionally, “Among those using a mobile device to access clinical news daily, 29% are only using a mobile device to access clinical news. In other words, among those using a mobile device to access clinical news – almost 1 in 3 have decided that their mobile is their sole source for clinical news (with regard to a device).”
According to LinkedIn, the “implication of mobile first clinical news is that clinical information and medical updates will move and diffuse faster over time… Optimizing clinical news for a clinical audience remains in the early stages (in terms of innovation) but is likely (and expected) that publishers and brands seeking to push relevant information – and engage with physicians – will increasingly embrace the unique nature and power of mobile (and the social layer) as part of their overall strategy in the coming years.”
Summary by MedicalGroups.com
To read more from LinkedIn, Click here